# Phorm - Webwise

BT has signed up to using a system called Webwise from a company called Phorm.
Once they have finished integrating it with their ISP systems it will intercept
and scan all HTTP requests, building up a profile of what you as a user look at
online. The system will later use this data on partner websites to send targeted
advertising to you.

Virgin and TalkTalk are also looking into using this technology, although they
haven't committed to it yet.

If you run a commercial website selling stuff, Phorm will intercept some of your
visitors traffic and will link your products to their profile. The user will
then get adverts for your competitors websites. Yes, I am not kidding.
Fortunately, as a website administrator you can add your website to their
exclusion list by sending an email to
[website-exclusion@webwise.com](mailto:website-exclusion@webwise.com). See
[here](http://www2.bt.com/static/i/btretail/webwise/help.html#how-do-i-prevent-webwise-from-scanning-my-site)
for further details.

If you run a website, there is *no* advantage to you of letting Phorm intercept
your users traffic. Get yourself excluded!

**UPDATE**: I sent the following email on the 26th of March:

```text
From: Mike Cardwell <postmaster (at) grepular dot com>
To: website-exclusion (at) webwise dot com
Date: Thu, 26 Mar 2009 10:26:46 +0000
Subject: grepular.com exclusion

Please add my websites to your list of exclusions:

grepular.com
www.grepular.com
grepular.com
haven.grepular.com
lists.grepular.com

If possible, please add all wildcard subdomains of grepular.com, ie *.grepular.com.

Please confirm when this has been done.

Regards,
Mike
```

And received this response today (6 days later)

```text
From: website-exclusion <website-exclusion (at) phorm dot com>
To: <postmaster (at) grepular dot com>
Date: Wed, 01 Apr 2009 09:59:48 +0100
Subject: Website Exclusion

We have completed your request to exclude the following URLs from the
Webwise service:

.grepular.com

If at any time you wish to have one or more URLs removed from the exclusion
list, you may make your request at website-exclusion@webwise.com.
```